Criteria For Establishing The Quality Of A Product

The criteria to establish the quality of a product or service are defined as the impression that the client has on its value. If the client believes that the company is helping her and already solves her needs, she could consider it of lesser or greater value.

The quality of the product or service is evaluated from the various phases within the production process. When measuring the product’s exclusivity, the evaluation instruments must be established within the different stages of production, since all this will influence the final result of the production.

Product quality guide

Indicators are the tools used to establish the value and quality of the products offered by the company. An example is, from the quality department of a company, it must establish its criteria to monitor the management process.

If the product’s value is not measured, the company cannot guarantee that the merchandise meets the needs of its consumers. It is important to control the processes for the competitiveness and positioning of the company.

These are some of the most important criteria to establish the quality of a product within the company:

Customer satisfaction

When the company manages to sell the products according to the established objectives, it means that the marketing department is working very well. But this will not guarantee that the customer is satisfied, the degree of conformity that the customers are giving to the product must be measured.

Knowing how they value it, what parts of the buying process should improve, what they like, and whatnot should be analyzed through post-sale surveys.


In the production processes, we determine the exclusivity of the product; through these, we attend to the durability of the materials used in the creation process. They can be distinguished as elements of great importance when pointing out the final product.


We know that safety is a value that specifies every product that involves some characteristic risk. The security rules that are implemented within the creative process and the degree of trust that the product brings to the customer will greatly influence the impression that will be given to the merchandise.

This is also related to the permanence of the product, another element that is essential to define quality.


Truthfulness is defined as the degree to which you can help solve consumer problems, effectively and easily. If the company offers good efficacy in its products, this is taken as an indicator of value.

It is essential to establish criteria that help tell the value of the product during the product creation process. Quality must be constantly measured using quantifiable tools with which you can have good control over what is being offered to the client.

You have to be very clear about how customers perceive the product. By establishing the quality criteria of a product, we will achieve good performance.

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